Company and Culture Crown Team Company and Culture Crown Team

Meet Brad Benson, Ph.D., Senior Reliability Engineer at Crown Electrokinetics

Brad spent more than two decades as a technology development engineer with Hewlett Packard, specializing in advanced displays, flexible electronics, 3D printing, electrokinetic inks other innovative technologies. In 2020, he joined Crown’s engineering labs in Corvallis to continue working on electrokinetic technologies, which captured his imagination as an HP engineer.

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Company and Culture Crown Team Company and Culture Crown Team

Meet Alexander Laws, Ph.D., Senior Process and Tooling Design Engineer at Crown Electrokinetics

Alex spent 10 years as an engineer for Hewlett Packard, where he specialized in robotics and printing technologies. As much as he loved this work, over time, Alex felt a growing need to align his professional career with his personal passion for climate change and sustainability issues, which brought him to Crown Electrokinetics in late 2020.

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What is Talent Density and Why is it Important at Crown?

Talent density is a concept that we incorporated from Netflix and Reed Hastings. In his book, No Rules Rules, Hastings discusses the role that talent density played in Netflix’s success. The construct challenged conventional talent management ideas and completely changed how companies approached the hiring process. So, what exactly is talent density, and why is it so important?

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